I don't know if anyone else has noticed but Meijer has recently changed the format of their ad. I have been a faithful Meijer shopper for several years now and have planned my shopping trips around their ads for a long time. With the changes, it seems that the ad is lacking and that there aren't as many good deals. I've also noticed less coupons available on Meijer Mealbox recently. I decided to email and ask what was up with it all. In case you were wondering too, this is the response I received:
Dear Shelly:
Thank you for your email and for noticing the changes we’ve made to our weekly advertising insert. We understand that you’ve been used to the way our inserts have been and believe that you will quickly like our new insert format even better. The changes reflect input from many customers who have suggested we simplify our layout so that we can highlight the key items that are most important when creating their family’s weekly shopping list. So while our insert does have less items featured, you’ll notice even greater savings on those items that are most frequently purchased. But, while we are advertising less sale items then before, we are still committed to having the same number of sale items inside the store.
You’ll see more of our in-store Price Drop program, which provide savings over a greater period of time. And the items in our new Everyday Best Price program are so low you no longer need to wait for a sale.
Your comments are very important to us in helping to further improve the Meijer shopping experience.
We truly appreciate your business.
Regards,
Patricia
ShopForMore@Meijer.com
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